Dates: June 2007 - March 2008
Dr. Kerschberg served as an expert consultant on a case described below.
A web applications consultant was sought by IMS ExpertServices to testify as an expert witness in a patent infringement case involving web applications for measuring web traffic and other internet metrics. Both parties to the lawsuit were involved in providing the internet community with web applications for data capture and warehousing. This data, known as internet metrics, is used in internet marketing for data mining and business decisions regarding budgeting for internet advertising, including banner advertising and pay-per-click, or PPC campaigns. A strong background in web applications a working knowledge of web analytics and web applications software used by internet marketers and internet advertising companies were vital characteristics and areas of expertise for the expert in this case.